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Lately, Business Week has published 2009 the best 40 companies in the world, Japanese electronics productions company ds m3 is in the top without doubt by its excellent behaviors. First, hard-core gamers: they will keep singing the praises for the game consoles and affect the other players around them. Through a variety of video game characters, the advertising campaign conveyed a clear theme of the game. That is making Nintendo gamers try to experience variety of imaginative roles in the games, and get to know the colorful emotions and personalities of the characters.
No matter which level we list, Nintendo’s Wii would not stand on the same line with Sony’s PS3 and Microsoft’s Xbox 360. It could not win over the former or even the one before former edition from the latter two products. It is a fool game with rough pictures, up to now people still think that Wii has nothing to expect apart from operation modes. At present, the advertisement has entered into the second phase, the new game product was introduced with the dame theme and form, and it enhanced the brand positioning of ds n5 “create the innovation of popular culture.”
The ad campaign includs film advertisings, transport advertisings and point of sale advertisings, but the core communications carriers of the overall activities are youth magazines. He spent three years at Nintendo but had no achievement and he was sent to the Division by Hiroshi Yamauchi to help design the game. These magazines can penetrate deeply into the target audience’s inner world. It will produce better results if combine all these magazines. In addition, they also selected a number of forward magazines, the purpose is not to reach existing customers, but to reach the “influence center” of other types of consumers.
By doing that, you can make more people like reading glasses, so as to further promote the brand-building. Under the integrated strategy, games seem to enter a mistaken area of images, losing its nature. Not long after the campaign, children have started the spontaneous creation, sticking different role images on the head of different stars or historical figures. The U.S. media made a lot of reports on these games accidents during the Christmas holidays, the first sentence in telecommunications of the Associated Press wrote: “Wii is a dangerous machine.” But right of the seemingly negative news, caused a great curiosity of consumers, setting off the second round of word-of-mouth spread among consumers and once again a storm Wii across the United States.
The successful point for Wii lies in that it did not pursue superrealistic game pictures and high moving speed like PS3, it made the flexibility of the joy stick of the game consoles the best, attracting players of all age periods. So, more and more people begin to fall in love with Wii, which is full of simple fun, and begin to look for Wii, which is whole family entertainment, and suit to young and old. A certain extent, this is more an emotional return for people after a decade crooked road, not just driven by low prices.